Adsin Learning Hub

How to Earn More Money Freelancing (Even If You’re a Total Beginner)

Proven strategies for increasing your freelance income.

Since I started freelancing just over a year ago, I’ve had the chance to work with nearly a dozen

high-growth startups and world-class experts. I’ve never had to negotiate for the premium rates I

charge for my content marketing services, which is why I want to share some tips with you on how to

start freelancing and how to make money doing it, even if you’re a complete beginner.

Because I’ve done such an effective job of defining my value propositions, branding myself as an

expert within my field, and getting my freelance writing content in front of new target audiences, I

now have a 3–6 month waiting list for new freelance clients and projects.

However, that certainly didn’t happen overnight. My rapid success in freelancing is the result of a lot

of strategic positioning, hours of hard work, and good timing.

If you’re ready to get serious about freelancing and multiplying your self-employed income, here are

my top twelve tips for earning more during your first year as a freelancer.

Best Digital Marketing Institute in Calicut
  1. Choose a Niche

Starting out, you might be tempted to take any paid work on platforms like Fiverr or Upwork.

However, as you advance in your freelancing career, it’s crucial to be strategic about the types of

work you do and the clients you take on.

You might wonder: How can being selective about freelance work help me earn more money?

When you specialize in a skillset, you become an expert in a specific field, and experts can

command higher rates for their specialized services.

Would you prefer to hire someone who’s a jack of all trades or someone who’s a pro at doing one

thing exceptionally well? Most would choose the specialist.

Choosing to specialize as a content marketing consultant instead of a general digital marketer was

the best decision for my freelance business.

By building my reputation as a skilled content marketer and frequently engaging with related content

on social media, I’ve risen to the top of my niche quickly. New clients often find me through Google

and social media searches for specific expert help.This strategy applies to other fields as well. For example, if you’re starting as a web developer, you

could specialize in migrating blogs to WordPress. This means when someone searches for “help

with migrating a blog to WordPress,” they can find you. This works for graphic designers too; you

could focus on graphic design specifically for WordPress.

Choosing the right niche, specializing, and branding yourself as an expert can really pay off for years

to come.

  1. Define Your Service Offerings

Early in your freelance career, it’s important to decide what services you offer and what you don’t.

Being specific about your services will help you brand yourself, control how prospective clients

perceive you, and build your portfolio in the direction you want to go.

For example, if you aim to be a sought-after, highly-paid Ruby on Rails developer, don’t accept offers

to customize WordPress themes or design user experiences for apps.

While steady work might be tempting (and sometimes necessary), taking on projects that don’t align

with your ultimate goal will only distract and delay your progress.

  1. Identify Your Ideal Client

Before seeking clients, develop a clear picture of who you’ll work best with. Do you want to build

websites for small businesses, establish yourself as a professional blogger, work as a copywriter,

contribute to new feature development for tech startups, or secure long-term contracts with large

companies? Or perhaps you want to work with brands that share your values.

Making these distinctions will be crucial for effectively pitching your services.

To define your ideal clients, ask yourself:

  • What type of business has problems I can solve?
  • Can these businesses afford to hire me?
  • What are the demographic trends of decision-makers in these businesses (age, gender,

location, websites they visit, personal interests)?


I know I work best with small startup teams working on projects I can relate to, so I focus on

targeting these types of clients. This narrow focus helps potential clients see that I can

replicate my results for their business.4. Build a High-Quality Portfolio Site

A great way to showcase your skills is with an impressive portfolio site. If you want to be taken

seriously as a new freelancer, you need a website that:

  • Demonstrates your expertise.
  • Highlights relevant past experiences.

It shows who you are.


Includes your contact information so potential clients can reach you.

If you don’t have much employment experience or testimonials, a well-crafted portfolio can be useful.

The goal of your portfolio is to educate, pique potential clients’ curiosity, and persuade them to

choose you for their needs. Before looking for new projects, take the time to decide what to include

and how to display it.

Once your portfolio is up, include a link in your email signature and on your social profiles.

  1. Freelance on the Side First

Starting a freelance business while keeping your day job (or working part-time) is a wise move.

Building a high-quality portfolio website, establishing your personal brand, and gaining clients take

time. It’s a good idea to have a few steady clients before quitting your full-time job.

Grow your side income to at least 50–75% of your current income before leaving your full-time job,

depending on your risk tolerance.

Balancing a tight schedule, heavy workload, and client responsibilities with limited time will quickly

teach you what it’s like to run your own business.

Another benefit of freelancing on the side is that you can be selective. Since you don’t absolutely

need the money, you can turn down work that doesn’t pay enough or doesn’t interest you.

  1. Improve Your Skills

Justifying higher rates is easier when you have impressive skills that are in high demand.

Practice your new skills by building projects you want to be paid to work on, whether that’s

WordPress websites, mobile apps, graphic design, copywriting, etc. Differentiating yourself with cool

side projects and examples will attract potential clients.

Highly trained freelancers can get paid much more, but you don’t need a computer science degree

to get started. Online courses, like those from the best digital marketing course in Calicut, can put

you on the right track and put you in charge of your education.Invest in your skills, build a strong portfolio, and strategically position yourself in your chosen niche

to earn more money freelancing. These tips will help you get started and succeed in your freelance